Forget creating once and publishing everywhere. If you’re not optimising your visual content across your social channels, you could be missing out on valuable interactions and member engagement opportunities.
- Visual assets are a key part of your content amplification strategy online
- One size does not fit all when it comes to resizing images for social media
- The CFA Institute’s guide to Brexit is a great example of how to make your assets shareable
It’s no secret that if you want something shared online you need to make it visual. Infographics alone are liked and shared three times more than any other content type.
No one, however, wants to share a picture of a giraffe missing its head or a magazine cover that draws attention to the wrong body parts. But, if you aren’t following image guidelines for in-stream photos or sharing images on platforms such as Twitter and Facebook, you might just find yourself unintentionally dismembering your members – and influencers. And, trust me, it’s not a good look.
Phew, crisis averted
The above ‘optimised’ image started its life in the CFA Institute’s print guide to Brexit and what it means for investment management. It’s one of six charts that have been redesigned into 25 visual elements for social media, so that members and non-members alike can debate everything from market uncertainty to the financial centres likely to be worst affected. And there are no chopped-off words or graphics in sight.
So, if you want to avoid Twitter deciding what your followers see, you need to get resizing and redesigning based on optimum pixel dimensions to make those assets shareable. Resizing can be made easy with free online tools such as picresize.com if you don’t have access to design software (or a designer). But always double-check before loading up. For Twitter, the recommended upload size is currently 440 x 220 pixels for in-stream sharing. And, for Facebook, images destined for your feed need to be 1200 x 630 pixels.
I say currently, because nothing stays the same for long online. Just as you’ve got the hang of it, those friendly social media channels will change the dimensions (as they seem to do every year at the moment) to keep you on your toes.
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