Delivering an international publishing programme for a global membership community

Overview

How do you successfully engage audiences from across the globe and offer them both a world view and a regional perspective while developing strong commercial partnerships? It’s a question posed by STEP and one answered with an international publishing portfolio of print publications, online content, recruitment channels and live events.

Results

By spotting and capitalising on commercial trends in the sector, we have worked alongside STEP’s in-house editorial team to deliver a range of relevant and innovative channels that both support the organisation’s brand values and maximise revenues. Member approval ratings are up year on year, demonstrating that membership organisations can think commercially while strengthening relationships with members.

Credits: Shutterstock (homepage), Rafael Mayani (header), Shutterstock (below)

Client 

STEP

Sector 

Professional

What we do

  • Member magazine
  • Technical online journal
  • Special publications (including regional supplements)
  • Advertising sales
  • Sponsorship and exhibition sales
  • Events
  • Jobs board
  • Consultancy
  • Print and online directory

STEP and Think have shared a mutually beneficial partnership for more than six years and we are continually impressed by their professionalism, their creativity and their high standards in everything they do. We would have no hesitation in recommending them to others.

Louise Polcaro
Director of Communications, STEP