Revitalising the world’s oldest photography magazine

Overview

Members spend, on average, 65 minutes reading their copy of the RPS Journal. Why? With its poster-style imagery and practical advice for everyone from aspirational hobbyists to world-class professionals, it is a real celebration of photography – and one loved by members and advertisers alike. And it’s now a key part of a wider content strategy, including online features and video.

Results

Member magazines can and do change perceptions. The number of readers rating the magazine as ‘excellent’ climbed by 179% following our relaunch and commercial revenue rose by 130% in year one. We’re also proud of the fact 91% open and read every issue. As one reader said: ‘At last we have a Journal that makes us proud. Your love for photography shines through.’ The publication was most recently recognised for its use of design and imagery at the 2017 IoIC Scotland Awards. 

Credits: Hazel Frost FRPS (header), Philip Joyce ARPS (above), Jason Bell HonFRPS (below)

Client 

Royal Photographic Society

Sector 

Consumer and charity

What we do

  • Member magazine
  • Digital content
  • Video
  • Special publications 
  • Corporate partnership management

Think has worked with us to refine the RPS Journal. The member response has, to say the least, been overwhelmingly enthusiastic. More relevant content and an appealing layout has been a key factor in helping to reposition the Society.

Dr Michael Pritchard
Chief Executive, RPS