Putting management excellence at the heart of the boardroom

Overview

The UK needs better managers – not accidental ones. It’s a message that sits at the heart of CMI’s work and one that, with an integrated content team working across an annual publishing strategy, we’ve helped it communicate to members and non-members alike. Driven by data and measurement, our content provides a deep dive into key management topics to both inform member-acquisition campaigns and demonstrate the value of the organisation to the continuing professional development of its members.

Results

Think's magazine, web channel and e-newsletter have turned this membership body into the UK's leading management commentator.

Friday is the most popular day of the week on CMI’s main site because of our weekly
e-newsletter. Applications for the organisation’s flagship Chartered Manager qualification are up, helped by our content strategy. Emails are being opened because of our training and expertise. And CMI’s research and thought leadership is now much more visible because of our award-winning data-led approach to digital content.

Our Insights web channel was named best digital media solution for membership organisations by the Institute of Internal Communication (IoIC) in 2015.  

Credits: Sam Peach (homepage, header and below) 

Client

Chartered Management Institute, CMI

Sector 

Professional

Services

  • Content strategy
  • Member magazine
  • Digital strategy and design
  • Digital content
  • E-newsletters
  • Video
  • White papers
  • Advertising sales and sponsorship
  • Membership research
  • Training and consultancy

CMI’s purpose is to show that management is a true profession, and to support managers as they develop these professional skills. Professional Manager magazine sits right at the centre of this activity: through high-level interviews and insights into how the world’s best organisations operate, the magazine shows great management in action and gives CMI members new ideas and confidence to develop their careers.

Petra Wilton
Director of Strategy and External Affairs, CMI