Challenging professional communicators to think differently

Overview

If you ever needed proof that well-executed print membership publications can be incredibly effective, then Influence magazine is it. Launched in 2016, as part of a multi-channel publishing programme – including email, online content and events – Influence has already made its mark with its rigorous thought leadership and professional development content and playful approach to communicating that content.

Results

Influential in name and nature, launching a print membership magazine in a digital age is a move that has already had a positive impact on everything from online sentiment scores to revenues and brand interaction. With 700 non-members signing up to receive a copy in six weeks alone (against a membership of 11,000) and 88% of readers seeing the magazine as a vital member benefit, CIPR is now the proud owner of the UK’s most authoritative PR journal.

It's only been going for just over a year and it's already the proud owner of two industry awards, including Best Association Magazine at the 2017 Association Excellence Awards. 

Credits: Shutterstock (homepage), Shutterstock (header), Louise Haywood-Schiefer (events image)

Client

Chartered Institute of Public Relations, CIPR

Sector 

Professional

Services

  • Member magazine
  • Content strategy
  • Digital strategy and design (including e-newsletters)
  • Membership research
  • Advertising sales and event sponsorship
  • Corporate partnership management

The piece of feedback I liked most was a member saying they took their copy to work to show colleagues the interesting articles, only to find that two others had done the same. That is exactly what I want Influence to achieve. I’m personally delighted with the magazine – thank you. I’m going to send a copy to my mum.

Phil Morgan
Deputy Chief Executive, CIPR