Challenging professional communicators to think differently

Overview

If you ever needed proof that well-executed print membership publications can be incredibly effective, then Influence magazine is it. Launched in 2016, as part of a multi-channel publishing programme – including email, online content and events – Influence has already made its mark with its rigorous thought leadership and professional development content and playful approach to communicating that content.

Results

Influential in name and nature, launching a print membership magazine in a digital age is a move that has already had a positive impact on everything from online sentiment scores to revenues and brand interaction. With membership retention at the highest it’s been in five years and 88% of readers seeing the magazine as a vital member benefit, CIPR is now the proud owner of the UK’s most authoritative communications journal.

In three short years Influence has made history by delivering the first-ever membership publishing video cover and exclusive interviews and thought leadership from the likes of George Osborne, Arianna Huffington and Yuval Harari. In 2018 it scooped all major ‘membership publication of the year’ awards, culminating with ‘best membership magazine in the world’ at the International Content Marketing Awards.

Credits: Shutterstock (homepage), Shutterstock (header), Louise Haywood-Schiefer (events image)

Client

Chartered Institute of Public Relations, CIPR

Sector 

Professional

Services

  • Member magazine
  • Content strategy
  • Digital strategy and design (including e-newsletters)
  • Membership research
  • Advertising sales and event sponsorship
  • Corporate partnership management

The piece of feedback I liked most was a member saying they took their copy to work to show colleagues the interesting articles, only to find that two others had done the same. That is exactly what I want Influence to achieve. I’m personally delighted with the magazine – thank you. I’m going to send a copy to my mum.

Phil Morgan
Deputy Chief Executive, CIPR