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Are you a time-poor membership professional looking for insights and trends to make your membership communications even more effective? Then you’re in the right place. Our research and consultancy arm has done the thinking so you just have to scroll down and get reading.
How to turn your print magazine into a video (and why you should)
There’s money in membership publishing. You just have to find it…
With print recruitment advertising breathing its last gasp and a 7.1%-10% reduction in display making a dent in future revenue forecasts, membership organisations are having
Are your digital assets worth sharing?
Forget creating once and publishing everywhere. If you’re not optimising your visual content across your social channels, you could be missing out on valuable interactions
How to make your next award entry best in class
Everyone loves a top industry award and a bit of professional recognition. Question is, are you telling the right story to pick up that gong?
Microcopy: why it’s time to sweat the small stuff (but not too much)
Every button, call to action and 404 page is your chance to make mundane messages memorable for members. Here’s what the Lib Dems can teach us
The six surprising facts that will make you rethink your membership communications
The results of our first-ever research survey looking at trends in consumer membership publishing are in – and they’re really rather interesting. Here are the
Is 2017 a golden era for professional membership communications?
Yes. And No. Here are all sides of the argument. Over the last 26 years I’ve worked with more than a dozen professional membership bodies
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