Wild About

Think Publishing created Wild About magazine to showcase the incredible achievements of the Zoological Society of London’s campaigning conservation arm and its fascinating work.

The magazine has been a resounding success – membership has increased by 28 per cent, and the magazine unfailingly sells out in the Zoo shops, converting many readers to new members in the process. The magazine has won an astonishing amount of awards, including Best Charity Magazine at Memcom 2010, and Best Membership Magazine of the Year at the British Association of Communicators in Business Awards 2009.

Wild About is a communication tool that effectively engages members, stakeholders, sponsors and adopters. The magazine ultimately delivers the important messages, beyond the public-facing work at the Zoos, increasing interest in ZSL’s work.