Think is the UK’s leading membership communications agency
Think is the UK’s leading membership communications agency
Whether you’re looking to communicate with members in print, online or through live events, we will develop a content strategy that’s just right for you – and then work with you to deliver it.
Tesco started advertising with Beer Magazine at the beginning of the year and so far we have been delighted with the results. Beer magazine directly targets over 150,000 real ale lovers and since the placement of our advert, we have seen good growth in the sales of our bottle conditioned ales.Beer Buyer for Tesco
I can’t recommend them highly enough.AAT
I thoroughly recommend Think as a professional, engaging and creative organisation to work with, who have really turned our magazine around in a very short space of time.National Trust for Scotland
They are great people to work with and feel like extended members of AAT; everyone here really enjoys working with them. AAT
Waterlife is definitely a strong influencing factor when we recruit new members, and something that current members don’t want to be without. WWT
Think are professional, creative and have exceeded our expectations in terms of magazine publishing and sales.STEP
Think never disappoint. In fact they always exceed our expectations in every way. ZSL
They always have CMI’s best interests, and those of our members, at the heart of everything they do for us.CMI
Think is an award-winning, creative and entrepreneurial agency, founded by Ian McAuliffe and Tilly Boulter in 1999. Today, we employ more than 60 members of staff, work with 40+ clients and have offices in London and Glasgow.
At Think, we specialise in creating communications strategies for professional membership organisations, charities and corporations that need to engage a core group of members or stakeholders.
We always deliver on the results we promise. Our award-winning magazines, books, e-newsletters and online content channels continue to surpass client marketing objectives. Our focus on creating editorially-relevant and surprising content – backed up by strong revenues – means we are 100% confident in all our financial projections. Our talented teams are committed to delivering solid, robust membership communications strategies that never disappoint. Furthermore, our strong entrepreneurial ethos means we are best positioned to identify new opportunities and work in partnership with our clients to make the most of them.
Great content, great ROI
Every project begins with a blank piece of paper. We have no ‘one-size-fits-all’ way of working with clients. We are not just interested in the soft elements, such as beautiful design and exciting content, but we are equally concerned with the hard commercial side and ROI of everything we produce.
As members of the Professional Publishers Association (PPA) and the Institute of Internal Communication (IoIC), we are focused not just on driving up standards across the publishing industry, but on being the team to lead the way. We are the only agency to have won both the PPA’s Publisher of the Year award and the PPA’s Independent Publishing Company of the Year award, which we have won three times.
What We Do
We publish content across a range of platforms for a variety of audiences.
We have won over 40 awards in the past four years. Here is a selection of the ones we are most proud of:
BEST DIGITAL MEDIA FOR MEMBERSHIP, IOIC AWARDS 2015
BEST CORPORATE PUBLICATION (NOT-FOR-PROFIT) CORPCOMMS AWARDS 2015
Wild About, ZSL
INDEPENDENT PUBLISHING COMPANY OF THE YEAR, 2013, 2011 & 2009
BEST MEMBER MAGAZINE, IOIC AWARDS 2014 – Scotland in Trust
National Trust for Scotland
CUSTOMER MAGAZINE OF
THE YEAR, PPA IPN 2013
Escape, First Great Western
BEST PROFESSIONAL MAGAZINE – MEMCOM 2013
We conduct bespoke research on behalf of our clients to measure the impact of your customer and member communications. This helps our clients strengthen relationships with supporters, members, volunteers and customers.
Our inside knowledge will maximise the effectiveness of your communications, give you the edge on your competition and highlight new commercial opportunities.
If you would like to hear more, or would like to be involved in future research, then please contact Jessamy Dixon
Ian McAuliffe CEO
Ian has a dual role as CEO and commercial director at Think. With 30 years’ publishing experience, Ian has developed award-winning content programmes on behalf of more than 40 membership organisations as well as blue–chip clients including Marks & Spencer, the BBC, ASDA and BMW. Ian is responsible for Think’s sales teams who deliver in more than £4.5m in advertising, sponsorship and partnership on behalf of our clients. Ian has been awarded PPA Publisher of the Year and PPA Subscription Publisher of the Year.
Tilly Boulter Chair
Tilly is co-founder of Think, drives Think’s corporate strategy and is involved in creating content strategy for clients. Tilly started her career at Condé Nast in Paris, was a strategic planner at Lintas and Marketing Director at Ketchum PR. Tilly consults for the Liberal Democrats on content strategy and works with Baroness Bonham Carter, LibDem Media & Creative Industries spokesperson. Tilly speaks French and Italian and was awarded the PPA Individual Achievement Award in 2009.
Polly Arnold Managing Director
Polly is the head of teams at Think and works closely with our account directors, creatives and digital experts to ensure all our work is produced to the highest standard and delivered on time and on budget. Polly conceived and runs the Grand-Prix Award-winning BEER magazine for CAMRA. Prior to joining Think in 2008, Polly was commissioning editor for Tatler and Vanity Fair and Group Account Director at Forward and John Brown, delivering magazines for clients including Mothercare, John Lewis and Patek Philippe.
John Innes ASSOCIATE DIRECTOR
John runs Think’s office in Glasgow as well as ensuring the smooth running of all client accounts managed by its team. John has more than 25 years’ experience creating content and events for membership and consumer organisations. He has conceived and launched award-winning content and communications strategies for clients as diverse at Historic Scotland, the National Trust for Scotland, ICAS, the Royal Society of Biology and Whale and Dolphin Conservation. John has been awarded PPA Scotland Publisher of the Year three times.
Jackie Scully HEAD OF BUSINESS DEVELOPMENT & THINK INTELLIGENCE PROGRAMME DIRECTOR
In addition to running award-winning accounts for the Zoological Society of London (ZSL), the Association of Accounting Technicians (AAT), the Chartered Management Institute (CMI) and the Association of Corporate Treasurers (ACT), Jackie is the first point of contact for all new clients. She also runs Think Intelligence, our strategic planning department. Here she delivers a series of research projects, round tables and breakfast briefings, which inform our teams and the membership profession as a whole. Jackie was named a “Woman of the Future” in the 2015 national awards.
Nicola Solomon ACA FINANCE DIRECTOR
Nicola is responsible for the effective financial control and management of all Think accounts, as well as the development of the finance department. Nicola qualified at Ernst & Young, where she trained as an auditor, working for a wide range of clients. She has previously worked for WH Smith Group, Waterstones Booksellers and Marchpole (Yves Saint Laurent menswear), where she led process improvement initiatives. Nicola is very important.
Jessamy Dixon BUSINESS DEVELOPMENT MANAGER
Jessamy is the first point of contact for anyone interested in finding out more about Think and what we do. Jessamy can explain to you all of the services we offer and send you a selection of magazines, case studies and web links. Jessamy also runs Think Intelligence research reports, so if you would like to take part in these or would like a copy, please get in touch. Prior to joining the new business department, Jessamy worked in advertising sales across print and digital platforms.
IF YOU’D LIKE TO KNOW MORE ABOUT THINK AND HOW WE COULD HELP YOU CONNECT WITH YOUR MEMBERS, PLEASE GET IN TOUCH
Think is recruiting for B2B content specialists
Think is recruiting for enthusiastic, ambitious and energetic content specialists to play a pivotal role in the strategic development, implementation and creation of compelling content for major B2B clients. The content output aims to increase awareness and brand visibility, drive traffic and enhance audience engagement. The ideal candidates will have at least three years’ experience delivering multiplatform content for a brand(s) that has consistently produced results, engaged its target audience and attracted repeat visitors. Candidates will have a proven ability to write persuasively across multiple mediums – digital, social, mobile and print – and the ability to work collaboratively in a team environment, as well as within an external organisation’s structure. Knowledge, experience and regular use of Twitter, LinkedIn, Google+, rough-cut video creation, infographic creation, blogging, analytics, SEO, etc, is essential.
Email Polly Arnold with your CV to find out more.
Think is a fast-growing publishing and content agency. We are always on the lookout for talented people to join us. If you are interested in working for Think, please contact Polly Arnold in the first instance.
25 Chapel Street
London NW1 5DH