Accounting Technician

Think transformed the Association of Accounting Technicians’ membership magazine, Accounting Technician, into a bimonthly magazine, packed it full of practical information for students and practitioners, and developed an integrated communications strategy for the brand, encompassing magazine, website, direct mail and events.

Today, Accounting Technician goes out to 118,000 accountancy students and accountants at all levels, from sole practitioners to the finance directors of FTSE 100 companies. An impressive 71 per cent of the AAT’s audience read every issue.

Having won an Institute of Internal Communication Award of Excellence, Accounting Technician has proved to be a success. In the words of an AAT trustee and director: ‘[Think] has taken the required or expected ingredients of a traditional membership magazine, rationalised them, added design flair and new artwork, introduced further dimensions and life perspectives, and created a truly professional publication that you really want to read – in fact, you wouldn’t want to miss.’