At Think we create engaging and effective multiplatform content for our clients
At Think we create engaging and effective multiplatform content for our clients
Whether you’re looking to publish in print, online or across both platforms, we will develop a publishing strategy that’s just right for you.
We have a very positive relationship with Think. They are a very responsive and proactive agency and always go the extra mile. They produce good content that is both engaging and lead-generating and links through to our business strategy. CMI
Think are very reliable, business-like, conscientious and a joy to work with. Townswomen’s Guilds
We have been absolutely delighted since Think took on our magazine – it has improved from day one. Townswomen’s Guilds
They are great people to work with and feel like extended members of AAT; everyone here really enjoys working with them. AAT
Think are very open, very approachable and very professional. They produce a polished printed product which encourages our members to feel proud of AAT.AAT
Our advertising campaign with Waterlife is successfulSwarovski (WWT)
They’ve been very flexible in meeting often changing requirements. CAMRA
From the start they totally understood our business and what we wanted to achieve. CMI
Think is an award-winning content and publishing agency. It was founded by Ian McAuliffe and Tilly Boulter in 1999. Today, we employ more than 60 members of staff, work with over 40 clients and have offices in London and Glasgow.
At Think we specialise in creating publishing strategies for membership organisations, charities and corporations that need to communicate with a core group of members or stakeholders.
We always deliver on the results we promise. Our award-winning magazines, books and digital solutions surpass our clients’ marketing objectives, and we are 100% confident in all our financial projections. We deliver solid, robust marketing strategies that ensure we never disappoint. Furthermore, our strong entrepreneurial ethos means we are best positioned to identify new opportunities and work in partnership with our clients to make the most of them.
Our passion for publishing
We start every project with a blank piece of paper and have no predetermined way of working with clients. We are not just interested in the soft elements, such as beautiful design and exciting content, but we are equally concerned with the hard commercial side and ROI of everything we produce.
We are members of the Content Marketing Association (CMA), the Institute of Internal Communication (IoIC) and the Professional Publishers Association (PPA). We are the only publishing agency to have won both the PPA’s Publisher of the Year award and the PPA’s Independent Publishing Company of the Year award, which we have won three times.
What We Do
We publish content across a range of platforms for a variety of audiences.
By 2016 75% of all media consumed will be digital.
By 2020 that proportion will be 80% – think what that means to your organisation.
At Think we believe in delivering content to readers whenever and however they want it. And increasingly they want it digitally – whether that be on their laptop, tablet or smartphone; and whether they have an iPhone or an Android device.
So we have made sure we are up to date with the latest digital technology to ensure that your magazine can be read by anyone, anywhere, anyhow. Take a look…
We have won over 40 awards in the past four years. Here is a selection of the ones we are most proud of:
INDEPENDENT PUBLISHING COMPANY OF THE YEAR, 2013, 2011 & 2009
BEST MEMBER MAGAZINE, IOIC AWARDS 2014 – Scotland in Trust
National Trust for Scotland
CUSTOMER MAGAZINE OF
THE YEAR, PPA IPN 2013
Escape, First Great Western
BEST PROFESSIONAL MAGAZINE – MEMCOM 2013
BEST USE OF DIGITAL MEDIA, INSTITUTE OF INTERNAL COMMUNICATIONS 2012
Chartered Management Institute
CUSTOMER MAGAZINE OF THE YEAR,
PPA 2012 & 2011
Campaign for Real Ale
We conduct bespoke research on behalf of our clients to measure the impact of your customer and member communications. This helps our clients strengthen relationships with supporters, members, volunteers and customers.
Our inside knowledge will maximise the effectiveness of your communications, give you the edge on your competition and highlight new commercial opportunities.
Research for the fourth edition of our Re:member report is now underway, with results to be released in the Autumn. If you are a professional membership organisation and would like to take part please contact Jessamy Dixon
Ian McAuliffe CEO
Ian has a dual role as content publishing director and head of advertising sales at Think. With 25 years’ publishing experience Ian has developed award-winning content programmes on the behalf of over 40 membership organisations and blue-chip clients including Marks & Spencer, the BBC, ASDA and BMW. Ian has been awarded PPA Publisher of the Year and PPA Subscription Publisher of the Year.
Tilly Boulter Chair
Tilly, along with Ian, drives the corporate strategy of Think as well as heading up the operational side of the business. Tilly is also responsible for all internal systems and processes. She sits on the steering committee of the Content Marketing Association and was awarded Individual Achievement Award by the PPA in 2009. Tilly started her career at Condé Nast and moved into strategic planning at Lintas eventually becoming Marketing Director at Ketchum PR before setting up Think with Ian.
Polly Arnold Managing Director
Polly is the head of teams at Think and works closely with the account directors and creatives to ensure that all publications are produced to the highest standard and are delivered on time and on budget. Polly conceived and runs the APA Grand Prix Award-winning BEER magazine for CAMRA. Prior to joining Think in 2008, Polly was commissioning editor for Tatler and Vanity Fair and Group Account Director at Forward and John Brown, delivering magazines for clients including Mothercare, John Lewis, Lexus and Patek Philippe.
John Innes GROUP ACCOUNT DIRECTOR & HEAD OF OUR SCOTTISH OFFICE
John ensures the smooth management of all client accounts run from our office in Glasgow. John has over 22 years’ experience creating content for member, customer and consumer organisations . He joined Think in 2004 and launched our Glasgow office in 2007, establishing award-winning magazines for Historic Scotland, The National Library of Scotland and National Trust for Scotland.
Jackie Scully GROUP ACCOUNT DIRECTOR
Jackie is Group Account Director at Think, responsible for the creative, commercials and budgets across her portfolio of clients. Her team has created award-winning magazines, achieved target-busting revenues and developed innovative digital solutions for clients such as the Chartered Management Institute (CMI), Association of Accounting Technicians (AAT), Association of Corporate Treasurers (ACT), Zoological Society of London (ZSL) and Knight Frank. Jackie first joined Think in 2006, left to learn how to walk again, and came back in 2009. Jackie likes to bake, and Think likes to eat her kitchen creations.
Nicola Solomon ACA FINANCE DIRECTOR
Nicola is responsible for the effective financial control and management of all Think accounts, as well as the development of the finance department. Nicola qualified at Ernst & Young, where she trained as an auditor, working for a wide range of clients. She has previously worked for WH Smith Group, Waterstones Booksellers and Marchpole (Yves Saint Laurent menswear), where she led process improvement initiatives. Nicola is very important.
Jessamy Dixon BUSINESS DEVELOPMENT MANAGER
Jessamy is the first point of contact for anyone interested in finding out more about Think and what we do. Jessamy can explain to you all of the services we offer and send you a selection of magazines, case studies and web links. Jessamy also runs Think Intelligence research reports, so if you would like to take part in these or would like a copy, please get in touch. Prior to joining the new business department, Jessamy worked in advertising sales across print and digital platforms.
IF YOU’D LIKE TO KNOW MORE ABOUT THINK AND HOW WE COULD HELP YOU CONNECT WITH YOUR MEMBERS AND CUSTOMERS, PLEASE GET IN TOUCH
Think is recruiting for B2B content specialists
Think is recruiting for enthusiastic, ambitious and energetic content specialists to play a pivotal role in the strategic development, implementation and creation of compelling content for major B2B clients. The content output aims to increase awareness and brand visibility, drive traffic and enhance audience engagement. The ideal candidates will have at least three years’ experience delivering multiplatform content for a brand(s) that has consistently produced results, engaged its target audience and attracted repeat visitors. Candidates will have a proven ability to write persuasively across multiple mediums – digital, social, mobile and print – and the ability to work collaboratively in a team environment, as well as within an external organisation’s structure. Knowledge, experience and regular use of Twitter, LinkedIn, Google+, rough-cut video creation, infographic creation, blogging, analytics, SEO, etc, is essential.
Email Polly Arnold with your CV to find out more.
Think is a fast-growing publishing and content agency. We are always on the lookout for talented people to join us. If you are interested in working for Think, please contact Polly Arnold in the first instance.
We are delighted to announce that we have moved to new London offices.
25 Chapel Street
London NW1 5DH