Overview

STEP is a global professional body comprising lawyers, accountants, trustees and other practitioners that help families plan for their futures.

Members help families plan their assets across generations by setting and upholding high professional standards, informing public policy, promoting education, and connecting practitioners globally to share knowledge and best practice. Full STEP members, known as TEPs, are internationally recognised as experts in their field, with proven qualifications and experience.

Details
Project Multi-channel content programme
Services Strategy • Content • Editorial & design • Illustration • Photography • Video • Online • Events • Commercial • Partnerships • Print and distribution
Awards TBA!
STEP journal cover
STEP journal cover
STEP journal cover

 The thought process

How do you successfully engage audiences from across the globe?

And offer them both a world view and a regional perspective, while developing strong commercial partnerships? These are questions posed by STEP, and one answered with an international publishing portfolio of print publications, campaigns, online content, recruitment channels and events.

By spotting and capitalising on commercial trends in the sector, we have worked alongside STEP’s in-house editorial team to launch – and deliver – a range of relevant and innovative channels that support the organisation’s brand values and maximise revenues. 

Member engagement is high – even when there were fewer networking opportunities due to international travel restrictions – demonstrating that membership organisations can think commercially while strengthening relationships with members.

STEP spread
STEP spread

“We refer to Think as an extension of the STEP team, which is why the relationship is so unique. We have worked with Think for over 11 years and, in that time, they have never failed to deliver on their promise. We have always felt highly valued as a client and see the relationship as a true partnership.”

Jim Walkinshaw,
COO, Finance and Resources for STEP
An illustration showing different families

 Our Impact

In eight years, we have doubled revenues for the Asia Conference and Tax, Trusts and Estates event.

In addition, we’ve also more than doubled the total events revenues in six years, plus sold sponsorship for 103 live events, and worked with 24 branches across the world. All of these things combined just prove how our partnership is a step above the rest.

103 Live events we have sold sponsorship for
24 Branches across the world that we've worked with